Collaborations

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ACNE STUDIOS PAR FREDERIC MALLE PERFUME LAUNCH — THE GROVE, LOS ANGELES

WE WERE INVITED BY ACNE STUDIOS TO DESIGN THE FOOD AND BEVERAGE EXPERIENCE FOR THEIR LOS ANGELES PERFUME LAUNCH.

WITH THE FRAGRANCE ITSELF BLUSHING PINK, EVERY DETAIL CARRIED THE COLOR STORY THROUGH — ORGANIC STRAWBERRY LEMONADE IN FROSTED GLASS BOTTLES AND ARTISAN HIMALAYAN PINK POPCORN IN ACRYLIC JEWEL BOXES.

MORE THAN REFRESHMENTS, THEY BECAME SOCIAL-WORTHY MOMENTS, PERFECTLY ALIGNED WITH THE BRAND’S ECO-LUXURY VALUES.

THE LAUNCH PARTY WITH TOP FASHION INFLUENCERS AMPLIFIED THE EXCITEMENT, TURNING THE POP-UP INTO A CULTURAL SPARK — CELEBRATED IN PERSON AND ACROSS SOCIAL FEEDS.

WE PARTNERED WITH SEPHORA HEADQUARTERS TO CREATE THEIR HOLIDAY SOIRÉE, STAGED INSIDE THE ALL-WHITE PHOTO STUDIO AT THEIR LOS ANGELES HEADQUARTERS.

AGAINST THE PRISTINE BACKDROP, WE DESIGNED A MODERN DESSERT INSTALLATION — TOWERS OF CREAM PUFFS, TRAYS OF JEWEL-LIKE FRENCH PASTRIES, AND ROWS OF MINIATURE SWEETS GLOWING UNDER GOLDEN CANDLELIGHT.

EVERY ELEMENT WAS CRAFTED TO INDULGE AND INVITE SOCIAL-WORTHY MOMENTS, TRANSFORMING A CORPORATE HOLIDAY GATHERING INTO AN ELEVATED EXPERIENCE REFLECTING SEPHORA’S ICONIC STYLE.

THE GROS/ZACK WEDDING WAS AN INTIMATE COUNTRYSIDE CELEBRATION WHERE FOOD AND SETTING BECAME INSEPARABLE.

A SECOND MARRIAGE FOR BOTH, THE COUPLE GATHERED THEIR GROWN CHILDREN FOR A DAY ROOTED IN FAMILY, NATURE, AND ABUNDANCE.

DINNER WAS HOSTED IN THE COUPLE’S OWN LAVENDER FIELD, WITH THE GARDEN ITSELF INSPIRING THE MENU. SOURCED FROM THEIR EXPANSIVE PROPERTY AND SEASONAL HARVEST, EVERY DISH REFLECTED THE LAND’S BEAUTY WITH ELEGANCE AND INTENTION.

GUESTS BEGAN WITH VIBRANT PLATES INCLUDING GAZPACHO WITH HEIRLOOM VEGETABLES, SEARED SCALLOPS WITH BALSAMIC, AND CARPACCIO DI TONNO. ENTRÉES FEATURED CODFISH WITH GARDEN VEGETABLES AND ABALONE WITH ASPARAGUS AND BLACK TRUFFLE, BALANCED BY A WHIMSICAL SALAD SCATTERED WITH EDIBLE BLOSSOMS.

LONG TABLES SET AMONG ROWS OF LAVENDER, GLOWING WITH CANDLELIGHT, CARRIED THE GARDEN-TO-TABLE THEME INTO THE EVENING.

THE CELEBRATION CLOSED WITH A SIMPLE, ELEGANT CAKE BEFORE A GOLDEN-HOUR WALK THROUGH THE FIELDS — A REFLECTION OF THE COUPLE’S LOVE OF FAMILY, SIMPLICITY, AND NATURAL BEAUTY.

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