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UNFORGETTABLE BY DESIGN

ELECTRIC AVENUE CHEF CREATES BESPOKE GATHERINGS FOR PRODUCTIONS, WEDDINGS, GALAS, AND LIFE'S DEFINING OCCASIONS.

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CLIENTS TURN TO US FOR CHEF-DRIVEN CUISINE, CURATED RENTALS, OR THE FULL EXPERIENCE - EACH DESIGNED WITH INTENTION TO MAKE EVERY DETAIL FEEL EFFORTLESS AND EXTRAORDINARY.

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TRUSTED BY A-LIST TALENT, TOP PRODUCTION COMPANIES, AND THE EVENT DESIGNERS AND TASTEMAKERS AT THE FOREFRONT OF LA'S MOST ICONIC CELEBRATIONS, WE BRING SOUTHERN CALIFORNIA SOPHISTICATION WITH A SPLASH OF CARIBBEAN JOY - CRAFTED SUSTAINABLY, ALWAYS WITH AN EYE FOR DETAIL.​

FOOD+BEVERAGE DESIGN
ACNE STUDIOS
PERFUME LAUNCH
Overview

Acne Studios par Frederic Malle launched a new luxury perfume with a pop-up shop at The Grove, Los Angeles. To drive traffic and enhance the event, we created a bespoke food & beverage program, promoted it on social media, and supported the launch party hosted by Acne Studios with top fashion influencers.​About Acne StudiosAcne Studios is a Stockholm-based fashion house known for its innovative designs and multidisciplinary approach. Founded by Jonny Johansson in 1996, the brand excels in blending high fashion with streetwear aesthetics.​

Objectives

  • Boost foot traffic to the pop-up shop.

  • Align with the brand’s luxurious, eco-friendly values.

  • Match the aesthetic of the new perfume, focusing on the color pink.

  • Create Instagram-worthy products to encourage social media engagement.

  • Increase perfume sales and awareness.

Services
Strategy &
Execution

Packaging and Branding:

  • Organic Strawberry Lemonade: Packaged in chic frosted glass bottles with elegant branding, aligning with the eco-friendly and luxurious values of the brand.

  • Pink Popcorn: Packaged in acrylic jewel boxes, naturally colored with Himalayan sea salt, combining elegance with a collectible touch.​

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Promotional Efforts:

  • Social Media Campaign: Engaging posts to drive traffic.

  • Launch Party: Hosted by Acne Studios with top fashion influencers, creating buzz and drawing visitors.

  • On-Site Promotion: During the first week, we informed visitors about the food & beverage program, leading to increased attendance by the second week as people specifically came in for the offerings.

  • Staff Training: We trained staff on how to conduct giveaways and emphasize that the packaging is purposefully reusable, highlighting the brand’s commitment to eco-friendliness.

Services
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