Carrie Hill is a therapist, educator, and podcast host who transitioned into a new chapter of her work as a life strategist.

 

As her role evolved, her website needed to evolve with it — moving beyond information and into something that felt welcoming, confident, emotionally grounded, and clear.

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When Carrie came to Karen Knowles Studio, her site had strong intention but lacked clarity in story, structure, and flow. Potential clients could sense she was extraordinary… but they couldn’t quickly understand what she offered, who it was for, or how to take the next step.

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Karen Knowles Studio refined her brand narrative, clarified her messaging, and shaped the site experience so it feels like her: warm, thoughtful, intelligent, and deeply trustworthy.

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The result is a digital home that feels beautifully aligned, human, and distinctly Carrie.

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What we focused on

• Defining a clear and confident brand story
• Clarifying services so visitors immediately understand value
• Creating language that feels human, not marketing-driven
• Establishing an emotional tone of trust, grounding, and care
• Simplifying structure so the path to booking feels intuitive and calm

The Experience

• Refined homepage narrative to quickly communicate who she is and what she offers
• Reframed language to sound like Carrie — warm, grounded, deeply supportive
• Created visual + tonal cohesion so every page feels connected
• Ensured the site guides visitors gently toward next steps instead of pushing them

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Outcome

Carrie’s website now feels like a true extension of her work. Visitors understand what she does, who she supports, and how to connect with her.

 

The site builds trust, communicates confidence, and supports meaningful connection.

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It didn’t just become clearer.
It finally feels like her.